In the fall of my sophomore year, Intuit hosted a product management competition at my school. They came to us with a problem:
GoPayment was Intuit's answer to Square's credit card reader. We were asked to practice Intuit's Design for Delight methodology and come up with a solution to this problem. My friends and I formed a team and entered the competition; I joined as the designer.
Our team started by conducting a series of user interviews to understand who uses this kind of app and the problems they had. It became clear that our users were craftsmen and women that frequented farmers markets to sell their work. They wanted help acquiring customers and getting publicity. We created user personas to document our findings.
Feature Requirements and Solution
Once we felt like we understood our users, we created a list of requirements for our new feature. These were the things we needed to include to solve both our user's problems and Intuit's problem. Ultimately, our solution centered around turning GoPayment into a tool for promotion. Rather than encouraging users to share their transactions, we would ask users to share when they were out selling their work. GoPayment becomes a tool enabling artists to be successful.
After discussing several ideas as a team, we finally settled on the flow for our feature. I sketched out what each of the different screens might look like and did some rudimentary user testing. As the concept started to mature, I started created these screens in Balsamiq.
When we had a better vision of what this app would look like and how users would use it, I created a more high fidelity prototype. While we were pretty confident about the flow, we wanted to test the effectiveness of the sharing page. I created a few different versions and loaded them into the photo library on my phone. Our team AB tested the different designs by flipping through the photos on the phone with the payment dongle attached at the top.
The Final Product
This whole exercise lasted two weeks. By the end of it, we had an idea for a feature and user research to back it up. We compiled everything and presented our process, along with the design that performed the best in testing. Our team won first place in the competition and we were invited to intern with Intuit the following semester to continue work on our idea.
We iterated on our initial concept and the feature evolved to a more of a charitable focus. In addition to waiving the transaction fee, GoPayment would match the amount and donate to the charity of choice. At the end of the semester we presented our new idea. The executive team was so impressed with our work, they offered Paige and Alex jobs shortly after our presentation (Saumya already had a job at Goldman Sachs and I had already secured my first product management internship at Atlassian for the following summer). Here is the final flow: